![]() ![]() This automatically lists them as Web Fonts and this is why they are so often confused with ‘Web Safe Fonts’. So, in order for them to be displayed on a site visitor’s computer, the fonts files must first be downloaded just like any other asset. Google fonts are not pre-installed on a device, but hosted by Google. Google fonts are often mistaken as Web Safe Fonts. ![]() This way you can have 100% control of how your website will be displayed to all users and you won’t risk of Times New Roman popping up (as a random font substitute) and ruining your beautifully designed website! What about Google Fonts? Even though the list of Web Safe Fonts is not long, you can definitely find one very similar to your original option. In these instances it’s good to have a Plan B, a fallback option for when your first option might not work. Why is that? Because there will be cases where you font will not be downloaded and displayed properly (older browsers or poor internet connection for example). But, even if you decide you want to sacrifice part of your website’s performance for brand consistency issues, and use you brand’s typeface, you should always design with Web Safe Fonts in mind. ![]() So, almost without exception, it would seem to make sense to always use a Web Safe font for your website designs. This means better speed and performance, which will positively impact your SEO efforts as page loading speed is one of the factors taken into account for page ranking.
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